5 Design Tips for Your Fitness Business Website

Whether you are selling programs online or you are trying to relay information about your gym, having a strong online presence is essential. Your website is often the first point of contact for potential clients, and it's crucial they leave it with a lasting positive impression. To help you create an effective and appealing website, here are 5 essential design tips for your fitness business website:

1. Use High-Quality Imagery
High-quality images will make your website look more professional. You can find royalty-free, high-resolution stock photos using unsplash.com or adobe stock. Both of these sites have free options to choose from. Make sure you select images that align with who your audience is. Pick images that look like them. 

You can also hire a professional photographer to come to your facility for a photoshoot. This is advantageous because the pictures will be unique to your website and relevant. If you own a gym, it is smart to have images of what your facility looks like and the coaches who work there. 

2. Have Prominent Call-to-Actions
Be sure that every page has an obvious call to action. This could be a button that says “sign up now” or “learn more.” Encourage website visitors to sign up for a free trial, subscribe to your newsletter, or book a session with a simple, attention-grabbing button. Make sure the button stands out among everything else on the page.

3. Keep SEO in Mind
SEO stands for Search Engine Optimization and is the process of making improvements to your website to improve traffic that comes from search engines. If the search engine thinks your content is relevant or popular, it will place your site towards the top. Below are some tips to help improve your website SEO:

• Avoid long headlines (stay between 40-60 characters)
• Keep meta descriptions between 145 and 155 characters
• Be accurate, descriptive, and concise
• Include keywords (words that people search for) in the headline and meta description
• Avoid slow-loading images

Another thing to keep in mind is mobile responsiveness. Test out how your website looks from your iPhone or Android. Your website must look good and function appropriately on different-sized screens.

4. Include Testimonials & Reviews
Your biggest advocates are your best marketing tool. Be sure to display success stories prominently so prospective clients can see how your services have positively impacted someone’s life. The goal is to try and build trust and the best way to do this is by showing successes from the past. 

5. Offer Free Content
In my last blog, I mentioned how sharing free content on social media can generate leads. The same goes for free content on your website. Share valuable fitness tips, articles, eBooks, or whatever free content you can think of. Try to answer common questions that your audience may have. Does your audience struggle with weight loss? If so, you can provide them with resources and tips regarding that. Articles like this can increase website traffic and SEO, and will hopefully lead clients to check out your services. 

Remember, your website is a reflection of your fitness business. It should convey your brand, mission, and values effectively. Regularly update your website with fresh content, images, and news to keep your audience engaged and informed. By following these design tips, you'll be well on your way to creating a website that attracts and retains clients for your fitness business.