Benjamin Pickard

Benjamin Pickard

Hi, I'm Benjamin Pickard. I own Lean Strong Fitness & Wellness in Guelph, Ontario, where we help people 50+ get stronger, lose fat, and reduce their aches and pains, and I'm also the COO of Business for Unicorns, where we help brick and mortar gym owners create more freedom, make a bigger impact, and take home more income. I've got 14 years experience in the fitness industry, have consulted with a multi-billion dollar company, coached hundreds of gym owners, sold thousands of personal training memberships, and done what I can only guess is a gazillion personal training sessions. I've also made a lot of mistakes as I turned my bootstrapped personal training studio into a wonderfully profitable business that runs (almost) entirely without me, and I'm hoping what I share can help you become even more successful than you are now, creating a fulfilling, profitable career as you change countless lives for the better.

Posts by Benjamin Pickard

The 5 Most Common Gym Owner Mistakes
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The 5 Most Common Gym Owner Mistakes

Dec 18, 2024 2 min read
The Numbers You Really Need to Know
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The Numbers You Really Need to Know

Oct 16, 2024 2 min read
How to Know What to Charge at Your Gym
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How to Know What to Charge at Your Gym

Aug 13, 2024 3 min read
15 Traits of Successful Gym Owners
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15 Traits of Successful Gym Owners

Jun 5, 2024 2 min read
20 Ways to Get More Leads for Your Gym
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20 Ways to Get More Leads for Your Gym

May 8, 2024 2 min read
3 Things I Wish I Knew When I Started My Gym
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3 Things I Wish I Knew When I Started My Gym

Mar 20, 2024 5 min read
An Important Question to Ask Yourself As a Gym Owner
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An Important Question to Ask Yourself As a Gym Owner

Jan 10, 2024 3 min read
Guide to Creating SOPs for Your Gym
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Guide to Creating SOPs for Your Gym

Dec 6, 2023 5 min read
Fitness Business Systems Simplified
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Fitness Business Systems Simplified

Oct 18, 2023 3 min read
3 Lessons from Increasing Recurring Revenue by $10k+
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3 Lessons from Increasing Recurring Revenue by $10k+

Sep 6, 2023 5 min read