Whether it is business advice or tips on client programming, social media plays a major role in providing coaches and personal trainers with educational content. It can be a great resource for coaches of all levels including those in internships or experienced business owners. There is no shortage of influencers in the fitness space, so it is necessary to filter through to find out what is useful and what is not. To help guide you in the right direction, we have provided you with the 10 gym owner accounts you should be following on Instagram:

Sean Pastuch (@drseanpastuch)

Sean is the owner of Active Life which offers education and mentorship to coaches and fitness business owners. His account provides educational resources for personal trainers and gym owners to build sustainable careers and live a balanced lifestyle. 

Lachy (@lachyrowston) & Raph (@raphfreedman)

Lachy and Raph are the owners of Lockeroom gym located in Sydney, Australia. Their facility offers private personal training for business executives within the area. They use their social media as a platform to share business advice and to unravel hot fitness topics and trends.

Matrixx Ferreira (@coachtrixx)

Matrixx is the owner of Iron Performance Center which specializes in personal training & performance training. He shares blog articles that he writes for TeamBuildr with topics ranging from opening a new performance facility to dealing with stressors as a coach. 

Gina & Roxanne (@mamastefit)

Gina & Roxanne's facility focuses on pre-and post-natal fitness training. They provide free courses and guides to help women navigate the challenges of pregnancy, birth, and postpartum.

Stu Brauer (@wtfgymtalk)

Stu provides advice for those dealing with common problems gym owners face. He addresses questions regarding overhead costs, expanding to a new location, staffing, and more. 

Zach Even-Esh (@zevenesh)

Zach offers coaching tips and resources for those who work with athletes. He posts examples of exercises that he uses within his programming and podcast snippets regarding motivational content.

Karl Goodman (@karlgoodman_gymtalk)

Karl is the founder of Athletes Authority -a performance facility located in Australia. He provides insight regarding sales metrics, marketing, and more. He also offers a free email newsletter full of business advice.

Kyle Dosterschill (@kyledosterschill)

Kyle is the owner and founder of Hunger in the Wild which is a gym that specializes in Olympic weightlifting training - both online and in-person. His account provides many Olympic lifting exercise demonstration videos and cues to use when coaching.

Jason Fernandez (@coach_jfern)

Jason is the owner of CrossFit Rife located in Virginia Beach, VA. On his account, he shares advice for gym owners including snippets from his podcast besthouroftheirday. He specializes in improving human movement and developing coaches.

Spencer Arnold (@spencergarnold)

Spencer is the owner of Power and Grace Performance located in Lawrenceville, GA. He specializes in helping athletes achieve their personal goals and pursue greatness in all they do. He also shares content from the high school athletes that he coaches.