@benjamin__pickard (2 underscores) @businessforunicorns
Hey, it’s Ben from Business For Unicorns.
Today’s post is a simplified way to look at your gym’s finances.
At the VERY least you need to know these numbers in order to have a big picture view of your business and where you want to focus your attention.
When I’m looking to quickly cut to the heart of the matter and understand how a gym is doing by the numbers, this is what I want to know:
Finances – Each of the Last Three Months AND 2023 Totals
KPIs – Each of the Last Three Months
*Broken down by service if multiple services are offered (e.g. small group personal training, classes, nutrition coaching, 1-on-1 personal training, etc.)
Follow-Up Qs:
For most of the above numbers, I have some go-to benchmarks based on the service and market that can help identify your next most important action.
Obviously, this is a pretty high level and just a starting point for further questions. But it’s a damn good starting place.
I know most gym owners are interested in understanding how they’re doing compared to other gym owners. I’m considering doing a webinar where I share my suggested benchmarks for the above. Hit reply if this sounds of interest!
PS: Interested in a personalized 3-step plan to grow your gym?
We’d love to offer you a complementary 10-minute brainstorm.
If you’re a gym owner with 30 or more clients, you might be just a few strategies away from growing your monthly revenue by $5k-$10k or more. We can help.
Book your call HERE.
Ben Pickard
Coach and COO